Blake Orlandi, an expert in subscription-based commerce, is a key figure in the Book of the Month Club. This organization is centered on three key personnel, and Blake holds the important position of Chief Operating Officer (COO). The Book of the Month Club, a subscription-based e-commerce service based in United States, having its headquarters in New York city, is helping business enterprises through subscription commerce. This is not an innovative concept because subscription commerce business model was introduced long time back. The model was pioneered by publishers of books and periodicals in the 17th century, and is now used by many businesses and websites.
Role of Book of the Month Club’s COO
In subscription-based commerce, customers subscribe to a business magazine, and pay subscription on monthly, quarterly, annual, etc. basis, and they receive a product delivered to them on a recurring schedule. The subscription commerce businesses progressed at a rapid pace. In the year 2013 alone, $300 million in venture capital funding by subscription commerce businesses which was 65% escalation compared to the last year. The contribution of the Book of the Month Club was considerable, and the role of Blake Orlandi was also big in this contribution.
Traits of Book of the Month Club’s COO
Book of the Month Club’s achievements are mainly due to its key people, but as a Chief Operating Officer of the Club, the role of Blake Orlandi is more important compared to Chief executive officer (CEO) and Chief technical Officer (CTO). A graduate of Harvard Business School, Blake possesses a good knowledge in business, especially in business marketing. His past experience of working with reputed organizations like Deloitte Consulting and others is a plus point of his expertise. Book of the Month Club’s repute and performance is due to its Chief Operating Officer, a key person playing a key role and carrying great responsibility on his shoulders. The Book of the Month Club’s fame is more due to Blake than its own name.